Opportunity Worksheet  
Today's Date:
Potential Client:
Direct and Indirect Company Competition:
Application / Opportunity Name:
Brief Description:
5
End User Customer Benefits of this Application:
6
List of Key Influencers and Decision Makers:
1
Client Issue and/or Problem Addressed:
7
Contractual Issues Critical to the Opportunity:
2
Potential Impact on the End Customer:
8
Internal Company Issues Critical to the Opportunity
9
3
Company's Proposed Solution Set:
Potential Revenue/Market Impact of this Opportunity:
10
4
Target Market:
Project #
Manager:
Revision Number:
g
a
e
b
c
d
f
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Market Opportunity Worksheet
Simkavitz and Associates - Marketing Executive Program